Marketing Musicology
The marriage of commerce and culture


February 26, 2015

3/27: Verizon Symposium: “On the Record”

March 27, 2015
10am-3pm, Annenberg Hall atrium

“The Download On the Music Industry”




10am-11: 30am | The State of the Music Business

A look at music as art and business in 2015. Topics include

Downloading v. Streaming

Where the Music Money is Made

Experiencing Music vs. Buying Records

Role of Social Media

PRODUCER JEFF MOSKOW and JEFF MOSKOW PLUS ONE (Fame House), DAVE SILVER (RecPhilly), DAVE ALLAN (St. Jos U), JEFF SCHAD (Montauk Music) and possibly others including KLOTZ CONTACT and KRISTIN GYPSY SCHLOESSER (We Are Teams Hans)



Episode 2: Marketing Musicology

Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...

Episode 1: Marketing Musicology

Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music.  Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.

Marketing Musicology Podcast

Discover the study of music and marketing through conversations with influential industry leader, David Allan, PhD. David Allan will connect with other thought and industry leaders to provide insights on the power of music adve...


Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details

No music at Knicks games? Why go?

Popular music and sports have enjoyed a long career together. Why call time out now? Read more


David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...

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