Marketing Musicology
The marriage of commerce and culture


February 26, 2015

3/27: Verizon Symposium: “On the Record”


March 27, 2015
10am-3pm, Annenberg Hall atrium

“The Download On the Music Industry”




10am-11: 30am | The State of the Music Business

A look at music as art and business in 2015. Topics include

Downloading v. Streaming

Where the Music Money is Made

Experiencing Music vs. Buying Records

Role of Social Media

PRODUCER JEFF MOSKOW and JEFF MOSKOW PLUS ONE (Fame House), DAVE SILVER (RecPhilly), DAVE ALLAN (St. Jos U), JEFF SCHAD (Montauk Music) and possibly others including KLOTZ CONTACT and KRISTIN GYPSY SCHLOESSER (We Are Teams Hans)



Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details

No music at Knicks games? Why go?

Popular music and sports have enjoyed a long career together. Why call time out now? Read more

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...

Campus shot 1

Dave Allan presents at the University of Stirling in Scotland

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see at...

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from ...

Hit Play

Hit Play – Soundtracks and Playlists In Everyday Life

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.


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