Marketing Musicology
The marriage of commerce and culture


Academic

February 26, 2015

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

this-note-for-you

 

ON SALE NOW! From Coca-Cola to Chrysler, this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the I’d Like To Teach The World To Sing campaign? And that the choir had no idea that Eminem was going to show up while they were taping the Lose Yourself campaign? Or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors members discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly? This book talks to the people that created the campaigns with the songs we remember the most. Everything from Bob Seger’s “Like A Rock” in Chevy Trucks to Lady Gaga’s “Applause” and the dancing KIA hamsters. The result is a book for students to be educated and entertained on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and helps the student to be a part of where it is still to go.

View the commercials corresponding to each chapter >>






 
 

 
141204091436-01-garner-1204-exlarge-169

Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details
 
 
unnamed

No music at Knicks games? Why go?

Popular music and sports have enjoyed a long career together. Why call time out now? Read more
 
 
unnamed

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...
 

 
Campus shot 1

Dave Allan presents at the Univerisy of Stirling in Scotland

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see at...
 
 
tropicananight

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from ...
 

 
Hit Play

Hit Play – Soundtracks and Playlists In Everyday Life

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.
 



0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


 
Visit Us On TwitterVisit Us On Linkedin