Marketing Musicology
The marriage of commerce and culture


Academic

February 26, 2015
 

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

 

ON SALE NOW! From Coca-Cola to Chrysler, this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the I’d Like To Teach The World To Sing campaign? And that the choir had no idea that Eminem was going to show up while they were taping the Lose Yourself campaign? Or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors members discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly? This book talks to the people that created the campaigns with the songs we remember the most. Everything from Bob Seger’s “Like A Rock” in Chevy Trucks to Lady Gaga’s “Applause” and the dancing KIA hamsters. The result is a book for students to be educated and entertained on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and helps the student to be a part of where it is still to go.

View the commercials corresponding to each chapter >>





 
 

 

Episode 2: Marketing Musicology

Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
 
 

Episode 1: Marketing Musicology

Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music.  Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
 
 

Marketing Musicology Podcast

Discover the study of music and marketing through conversations with influential industry leader, David Allan, PhD. David Allan will connect with other thought and industry leaders to provide insights on the power of music adve...
 

 

Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details
 
 

No music at Knicks games? Why go?

Popular music and sports have enjoyed a long career together. Why call time out now? Read more
 

 

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...
 



 
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