Marketing Musicology
The marriage of commerce and culture


April 30, 2012

The Cola Wars Continue: Coke and Pepsi’s Battle for Music Space

Mark Ronson has recently partnered with Coke, which will inevitably provide him with great exposure moving forward. In January, he actually dressed up as a bottle of Coke at the MIDEM music conference. The current ad campaign Ronson is working with Coke on is called, “Move to the Beat” which was started to support the 2012 London Olympic Games, which Coke is a sponsor of.

In the meantime, Pepsi has recently partnered with Twitter, which will allow them to stream live videos of concerts to their followers and this new campaign will also feature a television as with the pop singer Nicki Minaj. The TV ad will feature Nicki’s single, “Moment for Life” (2010) and this will make her a “worldwide spokeswoman” for the brand. The ad is currently being shot in Argentina, but will surly be leaked soon.

Source: Billboard



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