Marketing Musicology
The marriage of commerce and culture

Academic Articles

October 20, 2011

Let the commercials play: Popular music and television advertisements



Like them or hate them, television advertisements with popular music are a major part of the commercial landscape. Understanding the selection and execution can provide the basis and foundation for the inevitable art versus commerce dialogue. The following article discusses the what and the how of popular music and television advertising. From how many to how used, this paper prepares the reader for the bankruptcy of culture or marriage of art and commerce debate. It includes a timeline and interview from probably the most ardent supporter of the technique – Coca-Cola. Once finished, this article will help the reader support either position concerning the use of popular music in television commercials.


 This article will be presented at the 2011 Mid-Atlantic Popular and American Culture Association (MAPACA) Conference, Thursday, November 3-5 at the Radisson Warwick Hotel in Philadelphia, PA



Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details

No music at Knicks games? Why go?

Popular music and sports have enjoyed a long career together. Why call time out now? Read more

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...

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Dave Allan presents at the University of Stirling in Scotland

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see at...

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from ...

Hit Play

Hit Play – Soundtracks and Playlists In Everyday Life

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.

One Comment

  1. We’ve arrievd at the end of the line and I have what I need!

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