Marketing Musicology
The marriage of commerce and culture


Academic Articles

September 15, 2011

Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitudes, and Purchase

suond essay

Abstract

This article reviews the empirical studies on the interaction of music and the hierarchy of advertising effects, or specifically attention, memory, attitudes and purchase intention. The most relevant literature is analyzed through the formation of two comprehensive tables of theories and experiments. Music variables such as appeal, fit, melody, mood, tempo, texture, tonality, and valence are shown to influence consumer attitude toward the ad and the brand, recall, pleasure and arousal, and purchase intention. This review provides a summary of the results and the foundation for future research into sound advertising.

Available:http://www.calstatela.edu/faculty/sfischo/






 
 

 
141204091436-01-garner-1204-exlarge-169

Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details
 
 
unnamed

No music at Knicks games? Why go?

Popular music and sports have enjoyed a long career together. Why call time out now? Read more
 
 
unnamed

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...
 

 
Campus shot 1

Dave Allan presents at the Univerisy of Stirling in Scotland

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see at...
 
 
tropicananight

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from ...
 

 
Hit Play

Hit Play – Soundtracks and Playlists In Everyday Life

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.
 



One Comment


  1. I was thinking about muciasl thunder. There’s The Delicate Sound of Thunder, a recording by Pink Floyd; there’s an AC/DC song about Thunder, there’s a Fleetwood Mac song, Thunder only happens when it rains. And an old Bob Seger song that informs us, We felt the lightning/ waited on the thunder. What am I forgetting here?



Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


 
Visit Us On TwitterVisit Us On Linkedin