Marketing Musicology
The marriage of commerce and culture

Academic Articles

September 15, 2011

Effects of Popular Music in Advertising on Attention and Memory

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This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and practical (the design of more effective advertisements using popular music) implications. An experiment is reported that tested the effects of three integrations of popular music in advertising: original lyrics, altered lyrics, and instrumentals (plus a control treatment with no music) on attention and memory. The results indicated that song vocals, either original or altered, are more effective stimuli of advertising effects than instrumentals or no popular music.




Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details

No music at Knicks games? Why go?

Popular music and sports have enjoyed a long career together. Why call time out now? Read more

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...

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Dave Allan presents at the University of Stirling in Scotland

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see at...

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from ...

Hit Play

Hit Play – Soundtracks and Playlists In Everyday Life

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.

One Comment

  1. Jay

    In my opinion Japan makes most of the wesrdeit commercials. Is it because it’s a cultural thing, or perhaps it’s another thing? Apologies for not staying on topic, I’m not trying to take away from a well done post!

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