Marketing Musicology
The marriage of commerce and culture


September 13, 2011

“As Heard on TV: Popular music in advertising”

As Heard on TV: Popular music in advertising

Bethany Klein did what I should have done, only better. She took all that knowledge and information from her dissertation and she published it. So now instead of adopting my own book every semester for my Music Marketing class, I have to pay her. I hate you Bethany.

  • Klein, B. (2010). As heard on TV: Popular music in advertising. (Ashgate)
  • ISBN: 978-1409407645
  • Publisher’s website



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