Marketing Musicology
The marriage of commerce and culture

In The Spotlight


Soundtracks: The songs that defined history

Posted  April 24, 2017  by  Dave Allan

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details

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No music at Knicks games? Why go?

Posted  March 10, 2017  by  Dave Allan

Popular music and sports have enjoyed a long career together. Why call time out now? Read more

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David Allan featured on iHeartMedia Radio Stations

Posted  January 13, 2017  by  Dave Allan

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill talks with Dr. Dave Allan author of Hit Play: Soundtracks and Playlists in Everyday Life.   [...]

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Dave Allan presents at the Univerisy of Stirling in Scotland

Posted  November 21, 2016  by  Dave Allan

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see athletes walking into stadiums wearing headphones and listing to their pre-game playlists. We see people at the [...]

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Dave Allan presents Prince and the Revelation: Popular Music and Religion

Posted  November 20, 2016  by  Dave Allan

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from the lyrics that he left behind. In between he wrote songs with lyrics like “Don’t cry for he is coming, don’t die without knowing the [...]

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iHeartMedia and Coke Create Podcast to Target Teens

Coke has teamed up with iHeartRadio to create a podcast, iHeartRadio First Taste Fridays with Cola-Cola. The podcast will feature “the hottest new music and behind the scenes artist interviews.” You can listen to th...

Bret Michaels Sings ‘Endless Love’ to a Fleet of Nissan Vans

This gives music in advertising a ‘Bad Name’ (oops Bon Jovi!)
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J Lo’s Fiat 500 Commercial

Check out J Lo's new commercial for the Fiat 500 here.


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