Marketing Musicology
The marriage of commerce and culture

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Podcast

Episode 4: Marketing Musicology

Posted  July 24, 2019  by  Dave Allan

On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.

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Podcast

Episode 3: Marketing Musicology

Posted  July 24, 2019  by  Dave Allan

On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.

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Media

David Allan featured on iHeartMedia Radio Stations

Posted  January 13, 2017  by  Dave Allan

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill talks with Dr. Dave Allan author of Hit Play: Soundtracks and Playlists in Everyday Life.   […]

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Presentations

Dave Allan presents at the University of Stirling in Scotland

Posted  November 21, 2016  by  Dave Allan

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see athletes walking into stadiums wearing headphones and listing to their pre-game playlists. We see people at the […]

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Presentations

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Posted  November 20, 2016  by  Dave Allan

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from the lyrics that he left behind. In between he wrote songs with lyrics like “Don’t cry for he is coming, don’t die without knowing the […]

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Episode 4: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.
 
 

Episode 3: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.
 
 

Episode 2: Marketing Musicology

Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
 

 

Episode 1: Marketing Musicology

Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music.  Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
 
 

3/27: Verizon Symposium: “On the Record”

March 27, 2015 10am-3pm, Annenberg Hall atrium “The Download On the Music Industry”    . PANEL ONE 10am-11: 30am | The State of the Music Business A look at music as art and business in 2015. Topics include D...
 

 

Case Study

I will be releasing a case study this fall, Coca Cola, Popular Music and The World Cups.
 
 

KIA Soul: Party Rock Anthem – LMFAO

KIA Soul's latest Hamster commercial features LMFAO's "Party Rock Anthem". Check out the commercial here.
 

 
 


 
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