Episode 4: Marketing Musicology
On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.
The marriage of commerce and culture
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Episode 4: Marketing Musicology
Posted July 24, 2019 by Dave Allan
On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.
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Episode 3: Marketing Musicology
Posted July 24, 2019 by Dave Allan
On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.
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David Allan featured on iHeartMedia Radio Stations
Posted January 13, 2017 by Dave Allan
What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill talks with Dr. Dave Allan author of Hit Play: Soundtracks and Playlists in Everyday Life. […]
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Dave Allan presents at the University of Stirling in Scotland
Posted November 21, 2016 by Dave Allan
The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see athletes walking into stadiums wearing headphones and listing to their pre-game playlists. We see people at the […]
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Dave Allan presents Prince and the Revelation: Popular Music and Religion
Posted November 20, 2016 by Dave Allan
Area: Religion and Popular Culture Presenter: David Allan (Saint Joseph’s University) Conference: 27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from the lyrics that he left behind. In between he wrote songs with lyrics like “Don’t cry for he is coming, don’t die without knowing the […]
Episode 3: Marketing Musicology
On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.
Episode 2: Marketing Musicology
Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
Episode 1: Marketing Musicology
Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music. Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
Artists and Brands, McDonald’s seek unknown rap, R&B talent
Producer Rodney Jerkins' Artists and Brands wants to promote artists by placing songs in commercials such as McDonald's ads, then take them to greater success.
Artist uses American Express advertising as a teaser to her next album…
This was a brilliant campaign matching brand with band in a seamless and classy approach. Both AMEX and Artist benefit from this pairing. What doesn’t feel like advertising is always better…..
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