Marketing Musicology
The marriage of commerce and culture

In The Spotlight


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Television

Soundtracks: The songs that defined history

Posted  April 24, 2017  by  Dave Allan

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details

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Sports

No music at Knicks games? Why go?

Posted  March 10, 2017  by  Dave Allan

Popular music and sports have enjoyed a long career together. Why call time out now? Read more

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Podcasts

David Allan featured on iHeartMedia Radio Stations

Posted  January 13, 2017  by  Dave Allan

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill talks with Dr. Dave Allan author of Hit Play: Soundtracks and Playlists in Everyday Life.   [...]

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Presentations

Dave Allan presents at the Univerisy of Stirling in Scotland

Posted  November 21, 2016  by  Dave Allan

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see athletes walking into stadiums wearing headphones and listing to their pre-game playlists. We see people at the [...]

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Presentations

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Posted  November 20, 2016  by  Dave Allan

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from the lyrics that he left behind. In between he wrote songs with lyrics like “Don’t cry for he is coming, don’t die without knowing the [...]

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An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a "bankruptcy of culture" as well as a "perfect marriage of art and commerce.
 
 
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Artists and Brands, McDonald’s seek unknown rap, R&B talent

Producer Rodney Jerkins' Artists and Brands wants to promote artists by placing songs in commercials such as McDonald's ads, then take them to greater success.
 
 
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KIA Soul: Party Rock Anthem – LMFAO

KIA Soul's latest Hamster commercial features LMFAO's "Party Rock Anthem". Check out the commercial here.
 


 
 


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